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Customer relationship management (CRM) systems help businesses manage interactions with current and potential customers. By tracking customer data and communication history, CRM tools enable personalized marketing efforts and improve customer satisfaction. Effective CRM implementation can lead to increased sales and stronger customer loyalty.

Social media platforms offer unparalleled opportunities for brand visibility and customer interaction. With billions of active users, platforms like Facebook, Instagram, Twitter, and LinkedIn provide businesses with the means to connect with their target audience on a personal level. Effective social media marketing involves a mix of organic posts and paid advertising to maximize reach and engagement.